FOR ESTABLISHED HOME IMPROVEMENT COMPANIES IN IRELAND
Build A Steady Pipeline Of Homeowner Enquiries
We film your real job sites across Ireland, produce broadcast-grade video, and run targeted campaigns that turn high-end craftsmanship into qualified homeowner enquiries without relying on word-of-mouth.
A short application first. No payment details or obligation. If the numbers don't stack up, we'll tell you.
ON-SITE PRODUCTION PROOF
Genuine Projects
Direct footage from active sites across Ireland. From bespoke attic conversions and dormer installations to full residential landscaping projects, our production captures the exact craft and scale your clients expect.
Verified Raw Project Footage: All assets filmed directly on location across Ireland.
Zero stock media.
SYSTEM ARCHITECTURE
The Booked Diary System
A predictable 5-stage pipeline engineered specifically for Irish residential contractors to attract, qualify, and secure high-value renovation and building projects without chasing tyre-kickers.
Capture
Document real on-site craftsmanship, active builds, and finished projects across Ireland without interrupting your daily schedule.
Construct
Build tailored qualification funnels, transparent pricing pre-filters, and authority assets tuned for serious homeowners.
Launch
Deploy localised acquisition campaigns targeted precisely within your chosen commuter belt, county, or radius.
Convert
Automated vetting filters out unviable budgets, delivering vetted project briefs straight into your survey calendar.
Compound
Turn completed handovers into fresh local case studies, creating a compounding pipeline for the next 12 to 24 months.
Transparent Note on Qualification: Qualification significantly reduces unsuitable enquiries and small repair requests, but cannot eliminate them completely. Our system is designed to protect your estimating hours by ensuring only vetted, budget-conscious homeowners reach your diary.
PARTNERSHIP CRITERIA
Who This System Fits
We partner selectively with established Irish residential builders, general contractors, and specialist renovation firms who have already proven their craftsmanship on site.
Our acquisition infrastructure is built to scale high-calibre residential contracts: architectural extensions, complete home restorations, and energy-efficient retrofits. If your business depends on sporadic referrals or price-slashing tendering sites, this structured pipeline replaces uncertainty with reliable project volume.
Quality Standard: We work in strict regional exclusivity per trade category across Leinster, Munster, and Connacht to safeguard market share for our partners.
Demonstrable Track Record: You have completed past residential projects that showcase genuine quality, ready for professional capture.
Defined Project Focus: You want targeted, higher-tier domestic contracts rather than chasing scattergun repair calls or small unvetted jobs.
Execution Capacity: You possess the crew and site management capacity to handle 2 to 4 additional scheduled projects over the coming quarters.
Operational Responsiveness: You commit to reviewing pre-qualified homeowner briefs and conducting discovery calls within 24 hours of notification.
Commercial Viability: You maintain healthy gross margins on projects that allow for sustainable, ongoing investment into growth infrastructure.
* Note: Project value alone does not determine fit. Craft reputation and client service standards are equally critical.
TRANSPARENT STRUCTURE
Investment & Founding Offer
Complete commercial clarity from day one. Service retainers and ad budgets remain strictly separate so you keep full visibility over where every euro goes.
STANDARD PARTNERSHIP
€3,800 / month
Standard management fee for site capture, campaign ops, and qualification routing.
Full professional site production (Dublin & surrounding counties)
Direct ad management & ongoing creative iterations
€2,000 / mo Meta ad spend paid directly to platform
Pre-qualification questionnaire & diary booking integration
Dedicated Slack channel
Total Monthly Deployment: €5,800 / mo (Retainer + Ad Budget)
FOUNDING PARTNER PLACE (2 SPOTS ONLY)
€3,000 / month
Includes an immediate €800 monthly founding rate reduction locked in for the initial 3-month rollout period.
- Complete site capture & production pipeline across your active builds
- €2,000 / mo Meta ad spend managed directly via your business account
- Total monthly commitment: €5,000 / mo (Save €2,400 across 3 months)
- Priority scheduling for fortnightly on-site video capture
- Weekly commercial pipeline reviews and pipeline qualification syncs
Alternative Setup: Looking for a lighter model without dedicated on-site video capture? The 'Pipeline' model handles remote campaign strategy, qualification workflows, and ad management from €1,500/mo. We will assess which model suits your current build pipeline during the strategy call.
FOUNDER PROFILE
Meet Jordan Dempsey
Jordan founded Sort Your Socials to solve a straightforward commercial problem facing residential contractors across Ireland: high-standard craft routinely undermined by generic marketing.
With direct background handling on-site video capture on active builds, Jordan recognised that visual content only drives revenue when paired with an uncompromising qualification and booking engine. Rather than selling disconnected media packages, he engineered a closed-loop system connecting finished project documentation directly to qualified consultations.
- Hands-on site capture tailored specifically to Irish residential trade schedules
- Direct bridge between high-retention video assets and pipeline qualification
- Practical focus on quote-ready homeowner enquiries rather than vanity views
Jordan Dempsey | Founder & Production Director, Sort Your Socials
OPERATIONAL DETAILS
Common
Enquiries
Direct answers on time commitments, Irish geographic coverage, qualification filters, and commercial scope.
What specifically counts as a qualified enquiry?
A qualified enquiry is a homeowner with a verified property address in your target catchment area, a defined project scope (such as an extension, deep retrofit, or architectural renovation), and an explicit budget threshold. We filter out tyre-kickers and minor maintenance requests before anything reaches your calendar.
What happens immediately after a homeowner submits an enquiry?
The enquiry passes through our structured intake questionnaire where project scope, timeline, and drawings are confirmed. Once validated, the homeowner details and full project brief are routed straight to your private pipeline with automated confirmation sent to both parties.
How much of my weekly time is actually required?
Roughly 45 to 60 minutes per week. We handle the production workflow, asset formatting, distribution, and lead pre-qualification entirely. Your only operational job is reviewing the qualified briefs and conducting your standard discovery conversations with vetted clients.
What should we realistically expect within the first 90 days?
Month 1 establishes your local positioning, technical filters, and media pipeline. By Month 2, qualified enquiries begin populating your schedule. By Month 3, you have a predictable rhythm of vetted architectural and renovation briefs, allowing you to price with confidence and replace lower-margin tenders.
We are already booked out for months. Does this still make sense?
Yes. Most high-calibre builders we partner with have full order books today. The objective is not working longer hours: it is upgrading the margin, scale, and location of future contracts so you can decline unprofitable tenders and secure high-value projects 6 to 12 months in advance.
Do you work with contractors anywhere in Ireland?
We partner with residential contractors across Dublin, the Greater Dublin Area, Cork, Galway, Limerick, and regional Munster/Leinster hubs. Each partnership is geographically protected to ensure you never compete with another client in our network for the same residential contracts.
What happens during the initial strategy call?
We conduct an honest review of your project economics, current margins, target residential areas, and capacity. If the unit economics and pipeline requirements make commercial sense for both sides, we outline exact timelines. If not, we tell you directly without sales friction.
What is included in the partnership versus paid separately?
Our partnership covers the complete system architecture: pipeline setup, intake filters, content production formatting, workflow management, and lead validation. Direct third-party ad spend is maintained in your own dedicated accounts with zero markup, giving you complete visibility over every euro spent.
NEXT STEP • DIRECT EVALUATION
Apply For A Free Strategy Call
We'll look at your work, capacity and numbers, then tell you whether this makes sense for your company.
Direct business evaluation • No sales reps • Honest feasibility assessment
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